Although here in blogland, it seems like everyone is reading e-books, the general public still reads more print books than e-books. According to this recent Pew Research Study, about 1 in 5 American adults read an e-book last year vs. about 7 in 10 reading any book last year. However, the rise of e-books is giving us a fantastic new avenue for book-related data. Reading a book on many e-readers lets publishers know which books people are completing and which books are just sitting on their virtual shelves.
Hiptype recently released a fantastic infographic, The DNA of a Successful Book, that dives into the publishing industry data. What stood out most to me is that books with a female protagonist are 40% more likely to become a bestseller. I wonder if that has to do with certain demographics reading more or if it is just a recent phenomenon. I also noticed…
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Love Infographics 