Tmall Tick Tock: A Singles’ Day Shopping Timeline

“Singles Day” – otherwise known as 11.11 Shopping Festival in China – is now the biggest online shopping day in the world. In 2012, Alibaba Group’s online shopping platforms and Taobao Marketplace recorded sales of more than RMB 19.1 billion ($3.1 billion), which doubled the 24-hour online sales record of $1.5 billion on Cyber Monday in the same year.

With China’s e-commerce revenue expected to hit US $539 billion by 2015, more than 20,000 international brands joined this year’s event – Microsoft, Gap, Toys “R” Us, Clarins, etc – to cash in on this shopping storm.

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